RevealSoft’s History


RevealSoft was found by Anand Goel, who has been in the credit industry for nearly two decade. With his vision and a deep understanding of the acquiring and the payments industry, particularly sales and CPQ–Configuration, Pricing, and Quoting.

Prior to starting RevealSoft, the founders started Optimized Payments Consulting in 2007 where they helped companies understand and optimize payment operations. They have worked with major companies including Verizon, LabCorp, AutoNation, Barney’s, Publix, Fiserv, and Cablevision.

Anand Goel is an expert in the electronic payments industry with a deep understanding of pricing and interchange dynamics and best practices for credit/debit cards, PIN-debit cards, private label and co-brand cards, and convenience fees.  He has shared his payments insights at merchant conferences and publications, including Merchant Risk Counsel (MRC), Association for Financial Professionals (AFP), Atlanta Business Chronicle, Atlanta Business Radio, Vistage, and Proformative.  Anand is on the Editorial Advisory Board for AFP’s Payments Newsletter.

Prior to RevealSoft, Anand headed the pricing team for Elavon, the third largest payment processor in the United States. At Elavon, Anand was recognized for developing the first predictive attrition model used to reduce customer churn and the first pricing application used to manage dynamic pricing for prospective customers.  He has 20 years of management and consulting experience in the financial services and telecommunication industries.

Anand holds a Bachelor of Business Administration degree from the University of Texas at Austin and a MBA with honors from F.W. Olin Graduate School of Business at Babson College.

Monika Lorens is responsible for providing strategic consultation, account management, and marketing plan development.

Prior to joining RevealSoft, Monika worked for an engineering company as a client relations manager and managed the education programs, database development, and marketing and promotional campaigns.

Monika holds a Bachelor of Business from the University of Houston.